Today's Date:

FREE SHIPPING on orders over $50

Gaming Industry Trends - 2021

Gaming Industry Trends - 2021

Since the pandemic (COVID) the number of women who take up gaming grew by nearly 20%, and 49% are most likely to invest time in the action and adventure genre.

The study, conducted this summer by retail innovation agency Outform, covers a representative sample of more than 1,000 global respondents and delves into how consumers’ gaming habits and purchase behaviors are evolving. 

As you can see below gamers are getting their information from more social media platforms and friends than your typical news websites.

% of where gamers get their information

(Referenced in the GWI gaming playbook for 2021)

Outform’s Play To Win Report 2021 found women have been quicker to take up gaming as a portable experience. Four in five (83%) use their mobile devices to game, while seven in ten (68%) men do the same. It’s also the games native to these devices that are the real winners: 41% of women list Candy Crush as their favorite game, with just 17% and 20% naming FIFA and Call of Duty respectively.

But this isn’t to say traditional consoles are out of the picture for female gamers, given 75% of them still use tried and tested favorites such as PlayStation and Xbox. They’re simply less tied to the traditional format and are more open to playing across multiple platforms. 

Compared to their male counterparts, only a quarter (28%) identified themselves as hardcore gamers – seven in 10 (72%) men see themselves in this light.

Here is a graphic from the GWI 2021 annual report showing the % of gamers considering purchasing devices/accessories in the next year.

% of gamers purchasing devices in the next year

(Referenced in the GWI gaming playbook for 2021)

However, their shopping habits suggest a different story. Stacked up against men, women are 15% more likely to try before they buy in-store. They also find in-store displays 30% more practical than men do and use this tactile, first-person experience to inform purchase decisions.

The study shows men going against their self-ascribed ‘hardcore’ gamer status, with 29% more of the shopping for ‘fun’ when it comes to gaming kits, compared to the research-heavy approach of women.

Gaming is no longer a boys’ club, it’s truly a cross-gender, multigenerational activity where everyone is welcome.

The report also found that women are more dedicated to their chosen gaming brands. 61% – compared to 55% of men – claim they are loyal to the gaming brands they believe in. Women are also the driving influence in gaming, with 44% claiming to recommend new products to friends and family. They’re dab-hands when it comes to eCommerce too, with three-quarters (74%) of women researching gaming products online before parting with their cash. 

The research was conducted by Outform, for the agency’s Play To Win Report 2021. A total of 1,047 gamers were surveyed across the UK, USA, and France in March 2021, with the aid of the GWI (formerly GlobalWebIndex) Recontact panel.

All this goes to show the Gaming industry is gender-neutral. While we have seen recent posts in the industry about how women are treated negatively that just goes to show we as a society need to learn to accept all genders and treat everyone with respect and courtesy.

Everyone is welcome here at Gamer-Z-Paradise!

Leave a comment

Please note, comments must be approved before they are published

What are you looking for?

Join Our Mailing List

Join Our Mailing List to Get EXCLUSIVE DISCOUNTS, Awesome Content, and the Gamer-Z-Paradise Special Treatment!

Your cart